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Steve Holm · The Redhead Realtor
Buying and selling homes across Cedar City, St. George, Hurricane, Kanab and Richfield. Brokered by eXp Realty.
At a glance
In 3 years I closed 48 deals and more than $14 million in Southern Utah real estate. All of it part time. As of July 2026 this is what I do full time.
Production figures are my own, 2023 to 2026. Licensed sales agent, brokered by eXp Realty.
What clients say
Some are buyers and sellers I closed with. Some are people I helped who never bought anything at all. All public, all unedited.
★★★★★Moving from out of state, and Steve knows everything about Cedar. Flew there, looked at a house, closed 6 weeks later.
Wayne M. · Aug 2026
★★★★★Steve Holm is one of those people you can genuinely trust. Driven, hardworking, and he truly cares about the people he works with.
Scott M. · Aug 2026
★★★★★Friendly, collaborative, and a great Southern Utah real estate agent. When we had a fire, I reached out because I knew he had helped coordinate water drop offs.
Jordan S. · Jul 2026
★★★★★I’ll be calling Steve next time I’m buying. I don’t think it could have worked out any better.
Robert H. · Jul 2026
★★★★★Amazing customer service. I will be recommending him to others.
Mason S. · Jul 2026
★★★★★Best realtor ever. Super friendly, and explains everything in detail.
Kelsey L. · Jul 2026
★★★★★From the moment we listed, Steve went above and beyond to make sure everything was handled professionally. He put an incredible amount of effort into marketing.
Declan M. · Jun 2026
Reach
All of that while doing this part time, and I am only getting started. It is not the job. The job is getting somebody into the right house. But when a seller asks how many people will actually see their listing, this is the honest answer.
Most of it is not even real estate. It is the truck, the towns, local events around Cedar City and St. George, and whatever is worth showing that week. Your listing reaches people a yard sign never will.
Audience figures are my own and move month to month.
The Story
It was never a marketing decision. It is what people around Cedar City already called him. Rather than fight the nickname, Steve put it on the truck.
Every market has a version of the same agent. Polished headshot, stock photo of a house, a slogan about dreams. Southern Utah has plenty. What it has fewer of is somebody who will drive out to the property before you do, tell you the number nobody wants to say out loud, and stay on the phone after the paperwork is signed.
Steve Holm is a licensed real estate sales agent based in Cedar City, Utah, brokered by eXp Realty, working across Southern Utah, in Iron, Washington, Kane and Sevier counties. He represents buyers and sellers in the purchase and sale of homes and land. Not rentals, not property management. Sales. That is the whole job, and doing 1 thing properly beats doing 5 things adequately.
He also holds a Utah contractor licence, which mostly shows up as a habit rather than a headline. Most agents can tell you a kitchen has been updated. Steve will tell you whether the work behind the drywall was done right. It does not replace an inspection. It means you get a straight read before you pay for one.
The nickname started as other people’s shorthand. The red hair, the flag-wrapped truck, the guy who actually answers. Somewhere along the way it stopped being a description and became the standard: if you can pick the agent out of a crowd, you can also hold him to what he said in it.
Outside the transaction he works with Southern Utah businesses on branding and marketing, and writes a weekly newsletter about the Cedar City market, with every number dated, sourced, and pulled for the right county.
Inspire everyone I meet to wake up every morning, excited to live, and go to sleep fulfilled every night. Steve Holm · stated mission
St. George, Utah
That is me on Dixie Rock, looking out over the whole valley. Working as a St. George Realtor starts with admitting that Washington County is its own market, with its own price levels, its own inventory and its own buyers, none of which describe a street in Cedar City.
I am glad to take St. George and Washington County clients, and I am a particularly good fit for the ones who want their home marketed like it matters. Most listings here get 3 photos and a shrug. Mine get video, a real audience, and somebody who picks up the phone on a Sunday.
That is the whole reason this matters. Almost every “Southern Utah market update” published online is Washington County data wearing a regional label. Quote it in Cedar City and you are quoting the wrong county. Quote Cedar City numbers in St. George and you have made the same mistake in reverse.
So I work both, and I keep them straight. St. George, Hurricane, Washington City, Ivins, Santa Clara, La Verkin and Toquerville get Washington County comparables. Cedar City gets Iron County comparables. When I hand you a number, you get told which county it came from and when it was pulled.
Browse St. George communitiesFinding seashells at the shore
Sometimes it’s the little things that make the big difference.
Steve Holm
That is me at the shore, picking up shells. Grown men are not supposed to stop for those. I do, because I have never believed the big things are what actually move a life.
Anybody can shake hands on a price. What people remember is everything smaller than that. Noticing. Following up. Doing the part nobody was watching. Seashells count.
The Realtor Standard
Everyone selling real estate in Utah holds a licence. Not everyone is a REALTOR®. That word means membership in the National Association of REALTORS® and agreement to be held to its Code of Ethics, which asks more of you than state law does.
I go to NAR NXT because the job changes faster than most agents keep up with. Contract forms, disclosure obligations, how commissions get presented and paid. All of it has moved recently, and the agents who find out late find out from a client who got hurt by it.
Showing up to the conference is not a credential. It is a habit. But the habit is why I can answer a question about how the process actually works this year instead of how it worked when I got licensed.
Get in touchServices
One Realtor handles the whole file. The search, the offer, the inspection back-and-forth, the title company. Same phone number the entire way through, anywhere in Southern Utah.
From the first drive-around to the keys, without the drip campaign.
Priced off the comparables for your city, marketed well past the county line.
No minimum price point and no dumb questions. The first one is worth slowing down for.
The harder version: selling one and buying the next without owning both at once or neither.
Dirt carries a different diligence list than a finished house.
For buyers who have never driven Main Street in any of these towns.
Separate from real estate: marketing help for Southern Utah businesses.
Service Area
Cedar City, St. George, Hurricane, Kanab and Richfield are the anchors. The towns around each one get the same drive-out treatment. They are usually where the value is.
County seat and home of Southern Utah University. The broadest mix of homes in the county, from older in-town blocks to new subdivisions on the edges.
Directly north of Cedar City, mostly newer subdivisions on larger lots.
North end of the valley on the I-15 corridor, with the county’s oldest housing stock.
Small community north of Parowan, at the base of the mountains.
Between Parowan and Enoch, east of the freeway.
Southern end of the county, below the Kanarra ridge.
Ski-area town up SR-143. The county’s high country, cabins and mountain homes.
West desert farmland and acreage on the far side of the county, off SR-56.
The largest city in Southern Utah and a separate market from Cedar City, with its own price levels and inventory.
East side of the county on SR-9, on the road toward Zion.
Immediately east of St. George along the I-15 corridor.
Northwest of St. George, under the red cliffs of Snow Canyon.
West of St. George along the Santa Clara River.
North of Hurricane on the SR-17 and SR-9 corridor.
County seat on US-89, between Zion, Bryce and the Grand Canyon.
Long Valley, on US-89 north of Kanab.
Long Valley, north of Orderville toward the Zion east entrance.
County seat at the I-70 and US-89 junction, the largest town in central Utah.
North end of the county where I-70 meets US-89.
South of Richfield along the Sevier River valley.
The Market
I work all of it, which is exactly why this matters. Most “Southern Utah market update” content online is Washington County data. If a number was pulled for St. George, it does not describe a street in Cedar City, and the reverse is just as true.
Cedar City is its own Micropolitan Statistical Area, covering Iron County and nothing else. It is not part of the St. George metro area. Kanab sits in Kane County and Richfield in Sevier County, each with its own inventory and its own buyers. Knowing which set of numbers you are being shown is most of the work.
Looking to buy or sell?
Listings, saved searches, a free estimate on your home, and guides to buying, selling and financing all live on my real estate site. If that is what you came for, go straight there.
Search every listing in Southern Utah, or find out what your home is worth in about a minute.
Or go straight to a free home value estimate.
Field Notes
Every Thursday, one useful thing about the Cedar City market and one useful thing about owning a home here. A 4-minute read. Every number dated and sourced, and pulled for the right county.
Questions
If yours isn’t here, text it. Answering a question is not a sales call.
Connect
I am usually on a call or filming something, so a text will reach me faster than a ring will. Send one and I will get back to you. If you are working out whether a move makes sense, that is a conversation, not a form.
Choose your energy
Real estate, a speaking date, a business you are trying to grow, or a question you cannot find a straight answer to. I answer my own phone.
Steve Holm · Brokered by eXp Realty
